London Fashion Week – SS17

So it happened. It was intense, full on, and the City was oozing with the Fashionably fierce – I popped my London Fashion Week cherry!

Well for starters, I was actually oblivious to the fact that Fashion Week does not consist of a full seven days (first timer probs). However, I must admit, five days were plentyyyy for a newbie like me. As each day commenced with shows, events, after parties (and the after after parties) I totally began to understand, and embrace, the typical ‘fashiony unkept look’. Unbrushed hair, a fix of the brows, with a dash of your own personal style statement and you can disguise any tired eyes! If all else fails just live in your shades – it was the showcasing of Spring/Sumer after all, and for a change the sun was out in London!

amy jackson london fashion week


So, after rounding itself up on the 5th day, I felt like a dress-up doll with the amount of outfit changes we managed to squeeze in (because it would be rude not to wear everything Kirsty Stewart aka StyledbyAtelier had in mind of course..)
Believe me,I thought I was pushing my provocative style staple to the fullest with a naughty bum cheek on show courtesy of YVY and a sexy side panel thanks to Pa5h, but it actually made me realise how tame my dressing actually was compared to a few amazingly elaborate designers and their attendees out there at LFW.

amy jackson fashion week

Let me tell you more..

A couple of my favourite shows were Gareth Pugh and Peter Pilotto purely because I could see it being worn in real life but they still had their own unique elements. So wearable with a twist!

From the moment the show opened, Pugh’s collection demanded attention – it was powerful, grand and the entire look was very striking. The strong use of black and gold was evident from start to finish with a splash of royal purple to add that extra oomph and ‘Ethereal Queen-esque’!
These Queens were not complete without their crowns either. Some models showcased super eccentric masks and headpieces to top it off. For those powerhouse ladies who want to stand out – Gareth Pugh’s SS17 collection is for you!

Last night ✔️ #garethpugh #LFW

A video posted by Amy Jackson (@iamamyjackson) on

A complete contrast happened at the Peter Pilotto show, which suited my Sunday afternoon perfectly. It started out quite cutesy and feminine with a colour pallet of pink, lemon and gold setting the tone. Nevertheless, that quirky fun element was definitely there from the get go, with electric blue, orange and yellow creations dotted randomly over his designs. Pilotto’s pieces had that fun holiday feel, hence the ‘Tropical Baroque’ title, with an added girly glam factor. The volumptuos skirts, multicoloured tassels and quirky add ons will for sure make you want to escape to that island life sooner rather than later! Who wants to stick around in the City’s gloomy greyness over the next couple of months anyway!? Time to plan the New Years Eve getaway guys and girls!

Fun fabulous show @peterpilotto #LFW #PeterPilotto C💛LOUR SP💦SH

A video posted by Amy Jackson (@iamamyjackson) on

All in all London Fashion Week SS17 was a memorable debut. Now roll on Fall Fashion! Stay tuned for what’s on my Lust List over the next few months.


Street Style wearing Rat and Boa

Styled by Kirsty Stewart @kstewartstylist

Sourcing from Jitrois, Rat and Boa, Tony Bianco and Munthe to create our looks..

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